Launch your next
CPG bestseller in months, not years.

Product innovators use our AI-powered predictive analytics to spot emerging food and beverage trends. In any language. In real time.

The most agile CPG organisations use Ai Palette

With Ai Palette, we have been able to foray into newer categories and identify white spaces at the right time to stay ahead of our competition

We have been using traditional methods of research as starting points to build upon the knowledge base for white spaces. Ai Platforms such as Ai Palette provide the advantage of scouring through many data sources to provide a comprehensive picture, and that too at accelerated timelines. 


Vrunda Patel

Lead, Strategic Categories – R&D

Using AI Palette's Screen Winner to adopt AI for idea/concept generation has made all the difference.

When designing products for today’s omni-channel consumer market, an insightful differentiation can be the difference between a product that looks “me too” and one that catches the eye of the consumer. It will take the power of AI to extract those clues from the market data and make them apparent to product designers. Screen Winner has the power to identify the right market nuances needed by companies that strive to get to market faster and with the most competitive product possible. 


Dr Pete Angeline

Head of Digital Innovation Lab

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Using Ai Palette, we’re able to identify white spaces, build relevant product concepts based on local consumption drivers, and understand whether a market is ready for new and upcoming subcategories.
Chik Liang Tan
Product Line, Innovation and Marketing Director, Texturizers and Specialties, APAC
Kellogg's uncovered new occasions for cereal consumption and launched campaigns that delivered growth ahead of the category.
In the clutter of too much information, it is essential to have the right foresight into what will gain traction with consumers. Ai Palette has helped us provide valuable insight across multiple markets to accelerate our innovation and drive organic growth for the brand.
Sanjib Bose
CMO, Southeast Asia

The SaaS platform that helps innovation teams stay virtually close to consumers

Foresight Engine
Identify the maturity of food and beverage trends, deep dive into their drivers, and predict their trajectory.
Screen Winner
Screen, validate and optimise new product concepts, then take the best one forward.

Covering 22 countries in 16 languages and growing

Current Coverage: China Singapore India Malaysia Indonesia Vietnam Thailand Japan Phillippenes South Korea Current Coverage: USA Canada Mexico Brazil Colombia Future Coverage: Argentina Chile Current Coverage: UK Germany Spain France Switzerland Future Coverage: Italy Portugal Austria Belgium Sweden Turkey Poland Netherland Future Coverage: UAE Saudi Arabia Future Coverage: New Zealand Current Coverage: Australia Current Coverage: Future Coverage: EgyptMoroccoSouth Africa Nigeria