Our analysts dive into the ingredient, product and consumer trends that drive what Asia will eat and drink in 2022, driven by 4 key trends:

Strengthening immunity by embracing traditional spices, herbs, fruits and roots

Wellbeing for body and mind is driving conusmers to turn to food for mental wellness and healthy ageing

When trying plant-based food & drink, consumers consider health, taste, diet, and price

With accelerated digital adoption, consumers expect increased convenience across delivery, ready-to-eat and home-cooked meals

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