Beverage Trends in Southeast Asia and India

Beverage trends in Asia are bubbling thanks to the searing and humid weather across Thailand, India, and the Philippines, with fresh fruits the star of the show.

Beverages with fresh and juicy ingredients are in favour because of their nutritional and functional benefits.

Online, consumers talk about the perceived health benefits of fresh fruit-based beverages that incorporate antioxidant-rich properties and strengthen immunity.

Catering to local taste preferences is vital to encouraging consumer adoption. Fresh flavours featuring fruit cultivated in the region, like phalsa and dragonfruit, see heightened interest, with local and international QSR brands offering new innovative products.