What’s All The Fizz About? Fermented Beverage Trends in China: Kombucha, Kefir and Kvass Continue Growth

Ai Palette’s Foresight Fast Facts

Kefir grows 798.3% YoY growth
Fruit enzyme drinks have become more appealing to Chinese consumers
Opportunity to introduce unique and localised flavours in these healthy drinks to pique consumer interest
Fermented beverages like kvass, kombucha, and water kefir are perceived as healthy alternative to soda

Fermented beverages have traditionally been an effective way to inject flavours and vital nutrients into an average drink, but this category of nutritious drinks are starting to catch on in China, India, and the Philippines.

The benefits of fermented beverages are capturing the imagination of consumers as people look for a remedy that can aid in the fight against the virus.

Consumers are deeply engaged in this conversation and are already highly informed in how such functional beverages can be a powerful tool as a supplement to holistic health.

Download the report to get a detailed breakdown on consumer drivers and ingredient and flavor trends.

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Chik Liang Tan

Product Line, Innovation and Marketing Director,
Texturizers and Specialties APAC