Fermented Beverage Trends in China: Kombucha, Kefir and Kvass Continue Growth

What’s All The Fizz About? Fermented Beverage Trends in China: Kombucha, Kefir and Kvass Continue Growth

Ai Palette’s Foresight Fast Facts

Fermented beverages have traditionally been an effective way to inject flavours and vital nutrients into an average drink, but this category of nutritious drinks are starting to catch on in China, India, and the Philippines.

The benefits of fermented beverages are capturing the imagination of consumers as people look for a remedy that can aid in the fight against the virus. 

Consumers are deeply engaged in this conversation and are already highly informed in how such functional beverages can be a powerful tool as a supplement to holistic health. 

Download the report to get a detailed breakdown on consumer drivers and ingredient and flavor trends.

We work with the world’s most agile
FMCG organisations
ic_testimonial-open
Using Ai Palette, we’re able to identify white spaces, build relevant product concepts based on local consumption drivers, and understand whether a market is ready for new and upcoming subcategories.
ic_testimonial-close
Chik Liang Tan
Product Line, Innovation and Marketing Director,
Texturizers and Specialties APAC

We work with the world’s most agile FMCG organisations

The world is changing so rapidly that we cannot do everything by ourselves. Cargill works with AI Palette to use science for consumer insights that are more accurate and cost-effective for our customers.
Roy Tharakan
Regional Director – Commercial Excellence
© 2020—2022, AI Palette