How COVID-19 Changed Food Preferences in China’s Cities

Taste Over Health: Consumers are looking to Food to make them feel better and restore their sense of normalcy, with consumption decisions being driven by sensory aspects like Taste in addition to functional aspects like Health.

Food Wastage: This has become a driver given the fears around food shortage and economic hardships that have come to the fore during the pandemic.

Packaging as an Emerging Driver: Consumers, faced with hygiene concerns and storage constraints, are starting to make decisions based on packaging that allows for easy and prolonged storage.

Download the full report to get a detailed breakdown on consumer drivers and how this affects different product categories and different regions of China.