Consumer food choices are primarily driven by Health and Taste, followed by Packaging and Distribution.
Consumers seek convenience and gratification with Frozen F&B items like snacks and frozen fruits to make dessert. Popularity of frozen meals, however, remained low due to consumer perception of these being unhealthy.
The shift to purchases through online and contactless channels accelerated during the pandemic. However, delivery delays and unavailability of items plagued e-commerce.
As the coronavirus and lockdown impacted incomes, consumers looked for essential foods at discounted and affordable prices.
Download the full report to get a detailed breakdown on consumer drivers and differences across different regions of the country.
We work with the world’s most agile FMCG organisations