How COVID-19 Changed Food Preferences in Thailand, the Philippines and Indonesia

How COVID-19 Changed Food Preferences in Thailand, the Philippines and Indonesia: Reprioritizing Homemade Food & Building Immunity


  • Consumers are relying on comfort food and indulging their sweet tooth while under lockdown
  • Slight surge in consumer interest in sourcing led by demand for imported foods including frozen potato snacks, cookies and also beef and fish
  • Prefers healthy food that is rich in vitamins and minerals


  • Filipino consumer wants healthy food, the focus is on supplements and vitamins not only to boost immunity but also to build muscle, gain energy and fight the virus
  • Demand for frozen food increased in Apr’20 but was hindered overall by concerns around it being fatty and unhealthy


  • Thai consumer’s preference for delicious and sweet Taste remains, with Health being a close second in consumer needs driving consumption. Staying in shape is important, and consumption of multivitamins and vitamin C is on the rise to boost immunity
  • High consumer interest in imported food items in March 2020, driven by demand for imported snacks (chips, dark chocolate), otoro beef, frozen food, etc.
  • Unavailability and high price of fresh produce is a major concern

Download the full report to get a detailed breakdown on consumer drivers, product launches and ingredient and flavor trends.

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