Objective:
A prominent flavor and ingredient corporation aimed to unravel consumer perceptions and assert the competitive edge of its latest hair care product variant in China. The company sought a thorough exploration of consumer feedback post-launch and its influence on brand preference dynamics.
Challenge:
The challenge entailed gathering data from China, emphasizing information from accessible local platforms. The launch of new variants introduced complexities in evaluating post-launch consumer responses, emphasizing fragrance appeal, analyzing sensory descriptors to gauge perceived quality, aligning brand messaging, impacting brand preferences, assessing influencer impact, and affirming market dominance.
Solution:
Utilizing the Ai Palette platform, we undertook an extensive analysis of Chinese consumer data. This process included a detailed review of consumer perceptions, fragrance profiles, user experiences with hair care, the impact of influencers, and pinpointing areas for enhancement and opportunity.
Outcome:
By harnessing the capabilities of the AiPalette platform, the company gained comprehensive qualitative and quantitative insights, enriched by direct consumer feedback. This deep dive delivered actionable intelligence on enhancing the customer experience and perception of their new hair care variant. Through meticulous user journey mapping, covering pre-wash, in-shower, and post-wash experiences, the analysis uncovered that the new variant sparked exceptional engagement levels, outperforming other products in their portfolio and contributing significantly to the brand’s billion-dollar revenue in the hair care sector.
