China: Plant-based protein as a meat alternative is rising in popularity as QSRs introduce plant-based products in collaboration with brands like Zhenmeat and Beyond Meat.
India: Plant-based is an emerging trend in dairy. FMCG brands and QSRs are including plant-based products in their brand portfolios and menus, modified to suit local palates.
ASEAN: Plant-based protein is appealing to novelty seekers. Regardless of diet type — vegans, vegetarians, flexitarians and carnivores — consumers are attracted to the new products and want to try them at least once.
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