Press Start: Snacks & The Untapped Potential Of The Gaming Industry

Gaming – specifically video gaming – has emerged as one of the most popular sources of entertainment in modern culture with over 3 billion players worldwide. Spanning from professional gamers to casual participants, from middle-aged mothers to preteen sons, this diverse group is bound by very few things. Enter the snacks category. In this whitepaper, we take a glimpse into “gamer culture”, dispel common myths and stereotypes, and explore the requirements of consumers within this category.

In the report:

  • Exposition of the “Gamer” Total Addresable Market
  • Snapshot of Snacks Category in the gaming community
  • Focused look at emerging whitespace opportunities
  • Our thoughts on the future of gamers & snacks

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Regional Director – Commercial Excellence

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