Objective:
OFI (Olam Food Ingredients) is a premier supplier of raw materials and ingredients to food and beverage manufacturers worldwide. They aimed to shift from commodity trading to becoming a value-added solution provider by emphasizing consumer insights and targeting evolving end-user preferences.
Challenge:
OFI faced competition in the commodities-based industry and sought to transition to a value-added solution provider. Traditional market intelligence reports were insufficient in offering a competitive edge, as they mostly captured past trends, leaving a gap in forward-looking insights. This emphasized the need to deeply understand end-consumers preferences, especially in rapidly changing areas like health, wellness, sustainability, and traceability.
Solution:
The platform, unlike traditional methods, actively identifies upcoming trends, providing OFI with real-time, actionable insights. Upon evaluation, Charissa Leong, VP of Sales for Cocoa Powers in APAC, was particularly impressed by Ai Palette’s capability to classify and leverage these trends for product applications.
With Ai Palette’s insights, OFI’s sales and marketing teams enhanced their strategies, ensuring they were more attuned to rapidly changing consumer needs. Ramki Prasad, OFI’s Commercial Lead for APAC, emphasized the fleeting nature of trends, underscoring the importance of preemptively capturing market tendencies. By harnessing the insights of the platform, OFI not only stayed updated but also positioned clients at the cutting edge of consumer trends.
Outcome:
OFI evolved from a commodity trader to a value-added solution provider by focusing on end-consumer insights. Adopting the Ai Palette platform enabled them to anticipate market trends rather than just rely on historical data. This strategic shift enhanced their sales and marketing proposals, leading to improved engagements in the snack and beverage sectors. With AI Palette’s predictive insights, OFI effectively showcased their deep understanding of consumer needs during client presentations.
