Consumers have become more health conscious. This led to a reduction in alcohol consumption across the globe, with consumers increasingly seeking beverages that improve their health and sense of well-being.
This has led to a surge in preference for non-alcoholic beverages worldwide.
According to Bacardi’s 2021 Cocktails Trend Report, Google searches surged for non-alcoholic beverage themes. Even bars have hopped onto the non-alcoholic bandwagon, with a New York watering hole opening up its doors for people who want to practice sobriety and socialize simultaneously.
This presents challenges and opportunities for beverage brands, that we will deep dive in this trend report.
Fill out the form to sign up for the Nonalcoholic Trends Global Report. Ai Palette will dive deep into consumer preferences in the nonalcoholic beverages category from six key markets across the globe.
To know more about this report and about how Ai Palette can help you, email our friendly representative Divya (marketing@aipalette.com). You can also schedule a demo of our product.
