The global low & no alcohol beverage market is forecasted to reach US$30bn by 2025. With a third of UK adults choosing healthier alternatives and sales hitting £221 million in 2021, there’s a clear market demand for low & no alcohol beverages.
This shift not only caters to a health-conscious consumer base but also invites traditionally heavier drinkers to explore moderation for long-term benefits.
To know more about, download our whitepaper: ‘Embracing the Shift Toward No/Low Alcohol Beverage Movement’’
✅ Rise in no/low alcohol trend: White space opportunity for beverage companies
Learn about the choice of consumers seeking beverages that align with a lifestyle that prioritizes weight management and overall well-being without sacrificing the joy and social engagement associated with drinking.
Find out how the demand for low-calorie and low-sugar alternatives is driven by a broader awareness of the impact these factors have on health, prompting a move away from traditional alcoholic beverages that may conflict with personal health goals.
✅ Consumer insights on the low/no alcohol trend: Developed countries leading the way
Understand that in countries like the United States, United Kingdom, Germany, India and Canada, there is a pronounced spike in demand for now-low alcohol beverages.
Find out how this trend reflects a broader global movement towards mindful consumption, with these countries leading the way in the growing no-low alcohol market.
✅ Types of alcohol garnering popularity worldwide: Different flavors and methods
Discover what types of alcohol are rapidly gaining popularity worldwide; think of Mocktails, non-alcoholic beer, low-alcohol wines and Kombucha.
✅ What should your brand do?
Discover white-space opportunities and capture the attention of moderate-minded consumers early with newly created flavors and methods to create no-low alcohol beverages.
See how this shift suggests that consumers are not only looking for healthier options but also seeking drinks that don’t compromise on taste and the social experience of drinking.
Conclusion:
The alcohol beverages industry is all set to go through a revolution. The call of the hour is to monetize on rapidly shifting consumer preferences and effectively navigate this evolving landscape to sustain market success.
Download the report to leverage data-powered insights from Ai Palette.
