Multiple Blue Rings

Ai Palette (Editorial)

2023 Food & Beverage Trends For US & UK

Our data is backed by

400

mn.

Multiple Blue Rings

Representing 5% of the world's population...

4000

+

Multiple Blue Rings
Multiple Blue Rings
Multiple Blue Rings

trends tracked across beverages, snacks, dairy & RTE categories

2.5 bn.

data points collected

4

Multiple Blue Rings
Multiple Blue Rings
Multiple Blue Rings
Multiple Blue Rings
Multiple Blue Rings
Multiple Blue Rings
Multiple Blue Rings
Multiple Blue Rings
Multiple Blue Rings
Multiple Blue Rings
Multiple Blue Rings
Multiple Blue Rings
Multiple Blue Rings

biggest trends to watch out for in 2023

Trend 1

Blue Rings

Embracing Nutricosmetics

With an immense focus on appearance, consumers are willing to indulge in premium products to maintain their youthful look and beauty.

Trend 2

Prioritizing Health

The pandemic has caused people to pay more attention to healthy diet, including choosing products that are No or Low sugar, gluten-free, low in calories, and No or Low alcohol.

Blue Rings

a. Inculcating better habits

• Low or no alcohol • Low or no sugar

b. Nootropics & Mood Enhancers

Ai Palette's data suggests that Caffeine/L-Theanine is emerging or growing in most categories. These are responsible for boosting memory, focus, creativity & motivation.

Hemp Infusions

CBD increasingly known as nootropics/cognitive enhancers are becoming popular due to their properties of being energizing and boosting mental alertness, as well as managing stress in certain cases.

Blue Rings

Trend 3

Rekindling Togetherness

Brands are using Limited Time Offerings (LTOs), which are dominated by Experiential product launches which focus on the consumption experience from start to finish.

Blue Rings

Trend 4

Plant Based Innovation 2.0

While the trend began with limited formats like burgers and milks, it is expanding to newer categories such as Cheese, Yogurts and Ice Creams. However, achieving superior taste and texture, similar to the regular animal-based counterparts still remains a big challenge for plant-based product innovators.

Blue Rings

Want to know more?

..................................................