Ai Palette (Editorial)
Our data is backed by
Representing 5% of the world's population...
trends tracked across beverages, snacks, dairy & RTE categories
data points collected
biggest trends to watch out for in 2023
With an immense focus on appearance, consumers are willing to indulge in premium products to maintain their youthful look and beauty.
The pandemic has caused people to pay more attention to healthy diet, including choosing products that are No or Low sugar, gluten-free, low in calories, and No or Low alcohol.
• Low or no alcohol • Low or no sugar
Ai Palette's data suggests that Caffeine/L-Theanine is emerging or growing in most categories. These are responsible for boosting memory, focus, creativity & motivation.
CBD increasingly known as nootropics/cognitive enhancers are becoming popular due to their properties of being energizing and boosting mental alertness, as well as managing stress in certain cases.
Brands are using Limited Time Offerings (LTOs), which are dominated by Experiential product launches which focus on the consumption experience from start to finish.
While the trend began with limited formats like burgers and milks, it is expanding to newer categories such as Cheese, Yogurts and Ice Creams. However, achieving superior taste and texture, similar to the regular animal-based counterparts still remains a big challenge for plant-based product innovators.