Built for professionals. Built for you.
We help CPG brands discover growth opportunities faster by providing an easy-to-use Ai-powered platform with a human touch.
Consumer Insights
See today’s trends today, not in 3 to 6 months
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Identify white space opportunities
by spotting and mapping early and emerging trends, understanding what drives them and predict their growth -
Reduce response bias
like groupthink and the say-do gap by analyzing organic consumer conversations -
Get more representative results
by bolstering small sample sizes with millions of data points from data sources relevant in your market
AI Palette’s big data sources go beyond social sites and include QSR menus, e-commerce sites and in-home recipe sites relevant to my market. These holistic datasets plus language-agnostic algorithms helps us bring to life insights that have strong business implications.
-Indrani GhoshSr Marketing Strategy & Insights Consultant 
AI Palette’s big data sources go beyond social sites and include QSR menus, e-commerce sites and in-home recipe sites relevant to my market. These holistic datasets plus language-agnostic algorithms helps us bring to life insights that have strong business implications.
Research & Development
Conduct research that translates to success in the market
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Bring new ideas to the table
by tapping into multiple dimensions of consumer behavior. -
Shorten trial-and-error cycles
by exploring flavour and ingredient pairings and product attributes that consumers like. -
Bring agility
to design thinking sessions with instantly accessible data.
In the clutter of too much information, it is essential to have the right foresight into what will gain traction with consumers. Ai Palette has helped us provide valuable insight across multiple markets to accelerate our innovation and drive organic growth for the brand.
-Sanjib BoseCMO, Southeast Asia 
In the clutter of too much information, it is essential to have the right foresight into what will gain traction with consumers. Ai Palette has helped us provide valuable insight across multiple markets to accelerate our innovation and drive organic growth for the brand.
Drive growth where it matters
Make bets on trends that will continue to grow
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Support your Reason To Believe
with consumer insights available on-demand. -
Optimize your product portfolio
by analysing predictive trend behavior and deciding where to scale. -
Localize for a market with confidence
knowing trends are based on data sources relevant to that market and analysed natively, not translated.
Using Ai Palette, we’re able to identify white spaces, build relevant product concepts based on local consumption drivers, and understand whether a market is ready for new and upcoming subcategories.
-Chik Liang TanProduct Line, Innovation and Marketing DirectorTexturizers and Specialties APAC
Using Ai Palette, we’re able to identify white spaces, build relevant product concepts based on local consumption drivers, and understand whether a market is ready for new and upcoming subcategories.
Texturizers and Specialties APAC
