AI Palette’s big data sources go beyond social sites and include QSR menus, e-commerce sites and in-home recipe sites relevant to my market. These holistic datasets plus language-agnostic algorithms helps us bring to life insights that have strong business implications.
Indrani Ghosh
Sr Marketing Strategy & Insights Consultant
Research & Development
Conduct research that translates to success in the market
Bring new ideas to the table by tapping into multiple dimensions of consumer behavior.
Shorten trial-and-error cycles by exploring flavour and ingredient pairings and product attributes that consumers like.
Bring agility to design thinking sessions with instantly accessible data.
In the clutter of too much information, it is essential to have the right foresight into what will gain traction with consumers. Ai Palette has helped us provide valuable insight across multiple markets to accelerate our innovation and drive organic growth for the brand.
Sanjib Bose
CMO, Southeast Asia
Business Development & Marketing
Make bets on trends that will continue to grow
Support your Reason To Believe with consumer insights available on-demand.
Optimize your product portfolio by analysing predictive trend behavior and deciding where to scale.
Localize for a market with confidence knowing trends are based on data sources relevant to that market and analysed natively, not translated.
Using Ai Palette, we’re able to identify white spaces, build relevant product concepts based on local consumption drivers, and understand whether a market is ready for new and upcoming subcategories.
Chik Liang Tan
Product Line, Innovation and Marketing Director, Texturizers and Specialties APAC
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